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Services

Before we design, we translate.

Every professional services business has the same core problem — they know what they do but cannot explain it to the people they most want to work with, in the language those people use. That is the gap Quell Studio closes. Not just design. Translation.

Three services. Clear pricing. Founding rate $2,500 — 2 slots remaining.

Our Methodology
The Translation Methodology

Every engagement starts here. Before strategy, before design, before a single line of code.

Most agencies open a design tool when a client brief arrives. We open a document and start asking questions. What problem does your ideal client have the day before they call you? How do they describe it to themselves? What do they Google? The answers to those questions determine every decision that follows — the messaging, the structure, the copy, the calls to action. Design without this translation is decoration.

Law Firms
Client Language Audit

We map every service page to the actual client problem it solves — reframing from legal taxonomy to business outcome language.

Architecture
Project Story System

We structure every portfolio piece as a narrative — site challenge, design response, material rationale, client outcome. Not a gallery.

Consultancies
Clarity Session

A structured 2-hour positioning workshop that produces the brief for the entire website. We do not design until positioning is resolved.

Service 01 Most requested
Website Strategy & Design

End-to-end strategy, design, and development for law firms and professional services businesses whose digital presence has fallen behind the quality of their actual work. Includes the Translation Methodology, custom design system, clean hand-coded development, and 30 days post-launch support.

$2,500
Founding rate · 6–8 weeks
Standard rate: $4,500–$7,500
What we deliver
Translation Methodology (Client Language Audit / Project Story System / Clarity Session — depending on vertical)
2hr discovery session (recorded)
Competitive positioning analysis (3–5 competitors)
Full wireframes before design begins
Custom visual design system — colours, type, spacing
2 rounds of design revisions
Clean hand-coded development (no page builders)
Copywriting direction and structural editing
Mobile-first, performance-optimised
Loom walkthrough + 30 days post-launch support
Full code and asset ownership — no lock-in
Project terms
Founding rate$2,500 — 2 slots only
Standard rate$4,500–$7,500
Timeline6–8 weeks
Payment50% deposit · 50% on launch
Revisions2 full rounds
OwnershipFull code + assets. No lock-in.
Founding conditionCase study rights at 90 days
Service 02Best starting point
Digital Presence Scorecard & Audit

A structured diagnostic of your current website scored across 8 dimensions — with a written action plan, a 90-minute recorded walkthrough, and a priority roadmap. The $750 fee is credited to any full project that follows within 60 days.

$750
One-time · 5 business days
The 8 dimensions we score
Messaging clarity — does it speak to the client or to the firm?
Visual standard — does the design match the calibre of the work?
Lead qualification — does the site filter the right prospects?
Social proof — is credibility demonstrated, not just claimed?
Competitive positioning — are you clearly differentiated?
Conversion architecture — do CTAs match buying intent?
Mobile experience — does it hold up at 375px?
Technical foundation — speed, SEO hygiene, performance
What you receive
One-page Digital Presence Scorecard (PDF) — scored /80
Written 20-point prioritised action plan
90-minute recorded screen walkthrough
Quick wins vs long-term improvements separated
$750 credited to any full project within 60 days
Investment$750 one-time
Delivery5 business days
Payment100% upfront
CreditApplied to full project within 60 days
Service 03Post-launch
Ongoing Website Partner

Monthly retainer for clients who want their website actively managed, optimised, and evolved. Updates, performance monitoring, conversion reviews, and quarterly strategy sessions.

$600/mo
Retainer · 3-month minimum
Monthly inclusions
Design and content updates
Performance and uptime monitoring
Priority 24-hour response
New page design as needed
Quarterly inclusions
Conversion rate review and recommendations
1-hour strategy session
Updated Digital Presence Scorecard
Retainer terms
Monthly rate$600
Minimum term3 months
Notice period30 days
AvailabilityWaitlist — limited slots
Pricing at a Glance

Every entry point, clearly priced.

No hidden costs. No scope creep surprises. You know the full number before committing any time.

Entry
Scorecard & Audit
$750
One-time · 5 days

Full diagnostic. 8-dimension scorecard. 20-point action plan. Credited to any full project.

Digital Presence Scorecard PDF
20-point action plan
90-min walkthrough
Book an audit
Standard
Full Website
$4,500+
Project · 6–8 weeks

Standard rate once founding slots close. Same scope, same quality, same methodology.

Everything in founding scope
Available after founding slots close
Join waitlist
Retainer
Website Partner
$600/mo
Ongoing · 3-month min

Monthly management, optimisation, and quarterly strategy. For clients who want their site actively improving.

Monthly updates
Quarterly review
Priority 24hr response
Get in touch
Think about return, not cost.

For a commercial law firm, one additional qualified client per quarter from an improved website pays for the founding rate eight times over. The question is never whether the investment is affordable — it is whether the outcome justifies it. For most professional services firms, it takes one additional engagement to break even.

Avg. law engagement
£25K–£80K
commercial litigation matter
Founding investment
$2,500
full project, one-time
Break-even point
1 client
one additional engagement
Year-1 ROI
10–30×
conservative estimate
The Digital Presence Scorecard

We score your site before we pitch you anything.

Every prospect receives a completed Scorecard before our first call. We look at your current site, score it across 8 dimensions, and send you the results 24 hours before we speak. No charge. No obligation. This is how we demonstrate that we think differently.

Included free before every first call
See exactly where your site is losing clients — before you commit to anything.

Most agencies wait until after you sign to tell you what's wrong with your site. We tell you before — for free — as part of the first conversation. It takes us 30 minutes to produce. It gives you a concrete, scored diagnosis of your current digital presence with a priority order for fixes.

"This single gesture does more to close a client than any calculator on a website. It demonstrates that you have already done work for them before being paid." — our thinking behind it.

Request your free Scorecard
Messaging clarity
3/10
Visual standard
5/10
Lead qualification
2/10
Social proof
4/10
Competitive positioning
2/10
Conversion architecture
3/10
Mobile experience
6/10
Technical foundation
5/10
Overall score 30/80

Example scorecard — illustrative scores only

Questions

Things people usually ask about our services.

What exactly is the founding client arrangement?
Two project slots at $2,500 — well below the standard rate of $4,500–$7,500. The scope is identical to any standard engagement. In exchange, we ask for case study rights: permission to document the project publicly with before/after screenshots, results data at the 90-day mark, and an attributed testimonial. You review and approve everything before it is published. You keep full ownership of all work regardless.
Why is the founding rate so much lower than the standard rate?
Because Quell Studio is new and we do not have documented client results yet. We are not going to pretend otherwise. The reduced rate reflects that honestly. What it does not reflect is the quality of the work — that is full-scope, senior-level, no shortcuts. Founding clients get the same discovery, strategy, design, and development as any standard engagement. The reduction is a fair exchange for the case study rights that let us raise the rate afterwards.
What platform do you build on?
Depends on your needs. Most professional services clients end up on Webflow (easy for you to manage content) or a custom HTML/CSS/JS build (fastest, most flexible, no subscription fees). We never use WordPress unless there is a compelling reason. We recommend the platform after understanding your content update requirements — not before.
Do you write the copy?
We provide copywriting direction and structural editing as part of every project — the messaging architecture, headline strategy, and page structure, plus editing of whatever you write into its best version. We apply the Translation Methodology to ensure every page speaks to your client's problem, not your internal taxonomy. We do not produce full copy from scratch — that requires an expert understanding of your practice area that only you have — but we make sure what you produce works as hard as it possibly can.
How does the Digital Presence Scorecard work as a free pre-call deliverable?
When you reach out and we identify a potential fit, we spend 30 minutes reviewing your current site and producing a completed Scorecard — scored across 8 dimensions with a total out of 80. We send it to you 24 hours before our first call. The call then begins with a concrete diagnosis of your specific situation rather than a generic pitch about our capabilities. This is at no cost and no obligation. If you decide not to proceed, you keep the Scorecard and can act on it independently.

Not sure which service is right? Start with the Scorecard.

Send us your site. We score it, send you the results, and have a conversation about what it actually needs. No charge. No pitch. Just a clear diagnosis.