2 founding client slots open — reduced rate for full case study rights.  Enquire →
Work Services Process About Contact
Start a project

Your website should be
closing clients.
Most are losing them.

Quell Studio builds websites for law firms and professional services businesses that generate qualified leads, shorten sales cycles, and reflect the quality of your actual work. Based in Johannesburg — working globally.

See if we're a fit View our work

A note on where we are: Quell Studio is new. We are offering two founding client projects at $2,500 — well below our standard rate — in exchange for case study rights. You get exceptional, senior-level work. We get documented proof. A straightforward trade.

Law
Architecture
Consulting
1/3
Law firm concept
Concept — Commercial Law
Premium positioning for the clients you want
A law firm with a 2012 website losing senior mandates to firms that look the part. The gap between their reputation and their first impression costs them every week.
Founding slot available
Architecture concept
Concept — Architecture Practice
A digital presence worthy of the physical work
Award-winning architecture. A portfolio that fails to communicate it. Projects that deserve to speak for themselves — without a website that gets in the way.
Founding slot available
Consulting concept
Concept — Strategy Consultancy
Credibility before the first conversation
High-value consultants closing large engagements on reputation alone. Their website should do the same — but describes services, not outcomes.
Founding slot available
See concept sites 1/3
Markets we serve
Law Firms Architecture Practices Strategy Consultancies Professional Services US · UK · CA · AU
The Problem We Solve

There is a gap between the quality of your work and the quality of your digital presence. That gap is costing you clients you never knew you lost.

You have spent years building a reputation. Real clients, real results, real expertise. But your website was built when you were smaller — and it has not kept up. Prospects Google you before they call. What they find shapes every conversation that follows.

Quell Studio exists to close that gap. Not with trends. Not with templates. With strategy, precision, and close attention to what actually makes professional services clients pick up the phone.

Book a free 20-min call
The invisible cost of a mediocre website
Every unqualified lead, extended sales call, and lost referral has a root cause. Often it starts with a first impression that created doubt before there was a chance to build trust.
Strategy before design
Before we open a design tool, we understand your business, your ideal client, your competitors, and the gap between where you are and where you want to be.
Measured in outcomes, not aesthetics
A beautiful website that does not generate leads is an expensive decoration. Every decision we make is traceable to your business outcomes.
Selected Work

Concept projects — three verticals,
one standard of work.

These are speculative design projects built to show exactly what we would do for businesses at the top of each market. Each is a fully built, multi-page website.

Law firm concept
Concept Project
Commercial Law — London

Mercer & Stone LLP

A boutique commercial litigation firm at the top of its market. Restrained, editorial, old-money. The kind of site that signals £800/hr before anyone reads a word.

Strategy · Identity · 24 pages
View concept
Architecture concept
In Progress
Architecture Practice — Zurich

Voss Studio

An award-winning practice specialising in cultural institutions. Currently being rebuilt — check back soon.

Portfolio · UX · Reworking
In development
Consulting concept
Concept Project
Strategy Consultancy — London

Alden Advisory

A financial services strategy firm. Deep navy, sharp, confident. The kind of site a McKinsey spinoff would have if they had taste — and weren't afraid to have a point of view.

Positioning · Design · 130+ pages
View concept

Real client work added as founding projects complete.

Apply for a founding slot
Services

Three services. One standard.

Every engagement is grounded in the same principle — your website should generate measurable outcomes, not just approval from your team.

01
Website Strategy & Design

End-to-end strategy, design, and development. Discovery, positioning, custom design system, clean code, copywriting direction, launch support.

Discovery & competitive positioning
Custom visual design system
Clean hand-coded development
30-day post-launch support
Standard: $4,500–$7,500 · 6–8 weeks
Founding rate: $2,500 — 2 slots only
02
Website Audit & Strategy

A complete diagnostic of why your site is leaking leads, with a specific prioritised action plan. $750 credited toward any full project.

Full UX & conversion audit
Messaging & positioning review
20-point written action plan
90-min recorded walkthrough
$750 · 5 business days
03
Ongoing Website Partner

Monthly retainer — updates, performance monitoring, conversion optimisation, quarterly strategy reviews. For clients who want their site actively improving.

Monthly design & content updates
Quarterly conversion review
Priority 24hr response
$600/month · 3-month minimum
Entry
Site Audit
$750
One-time · 5 days

Diagnose exactly why your site isn't generating qualified leads. Credit applied to full project.

Full UX audit
20-point action plan
90-min walkthrough
Book an audit
2 slots left
Founding Rate
Full Website
$2,500
Project · 6–8 weeks
Standard rate: $4,500–$7,500

Full strategy, design, and development. Reduced rate in exchange for case study rights.

Everything in Audit
Custom design system
Full development
30-day support
Apply now
Standard
Full Website
$4,500+
Project · 6–8 weeks

Standard rate once founding slots are filled. Same scope, same quality.

Full scope as above
Available after founding slots close
Join waitlist
Retainer
Website Partner
$600/mo
Ongoing · 3-month min

Monthly management, updates, optimisation, and quarterly strategy reviews.

Monthly updates
Quarterly review
Priority 24hr response
Get in touch
How We Work

Four stages. No ambiguity.

You always know where we are, what comes next, and what success looks like before we move forward.

01
Discovery

We understand your business, ideal client, competitors, and the exact cost of your current digital gap before touching a design tool.

Week 1–2
02
Strategy

Positioning, messaging hierarchy, site architecture, and conversion goals defined and approved by you before any design begins.

Week 2–3
03
Design & Build

Every visual decision serves the strategy. Two revision rounds. Clean, hand-coded development. Mobile-first. Fast by default.

Week 3–7
04
Launch & Handoff

Loom walkthrough, written maintenance guide, 30 days post-launch support. You own everything outright. No lock-in.

Week 7–8
See the full process breakdown
About
NM
Nhlanzeko Mpinga
Founder & Lead Designer
Johannesburg, South Africa — working globally
LinkedIn Instagram
6+
Years designing for professional services
100%
Custom code, no templates ever
Direct
You work with the founder, not a junior
Global
US · UK · CA · AU markets

Most professional services websites are years behind the businesses they represent.

A law firm closes seven-figure mandates on reputation, then sends prospects to a website that could have been built a decade ago. An architecture practice wins awards, then presents that work through a compressed image gallery with no context. A consultancy commands premium fees in the room, then describes itself online in language indistinguishable from four hundred other firms. The gap is not talent. It's attention.

Quell Studio exists to close that gap for law firms and professional services businesses specifically — not as a generalist agency that happens to take on this kind of client, but as a studio built around one problem and one client type.

"I keep our client list deliberately small. Not because we cannot handle more, but because I am only interested in work that is genuinely good. The studios I respect most did not build their reputation on volume. Neither will we."

Honest note: Quell Studio is new. No long client list yet. What exists is 6+ years of design and development experience, a genuine focus on professional services positioning, and the drive to produce work that punches well above its price. The founding rate reflects where we are. The quality does not.

Read the full story
Start a Project

Let us talk about what your website should actually be doing.

We take on a small number of projects per quarter. If you are ready to invest in a digital presence that matches the quality of your actual work, reach out and we will have a direct, honest conversation.

Response within one business day. Every serious inquiry gets a personal reply.
No pitch decks on the first call. The first conversation is about your business.
Founding rate: $2,500. Two slots available. Rate increases when case studies are published.
Not ready for a full project? A $750 audit tells you exactly what to fix.
Website Audit
20-point action plan in 5 business days
$750 →
Free 20-minute call
No commitment. Talk about your project directly.
Free →
Tell us about your project
We respond to every serious inquiry within one business day.

Founding rate: $2,500 — 2 slots only. Standard rate $4,500+ once slots are filled.